Our Approach

We start with governance and address people and the planet with a focus on specific issues tailored to each investment

environmental social governance graph JAB 2023 Responsible & Sustainable Investing Report arrow right

JAB Governance

JAB Holding Company has four statutory Managers, including the CEO and CFO, and has implemented a governance framework for strategy, finance, risk and compliance, remuneration, and responsible & sustainable investing. This framework is overseen by the JAB Board. The Chairman and CEO are each members of the JAB Board. The Managing Partners jointly constitute the Investment Committee. The Investment Committee obtains independent advice from our Senior Investment Advisor as well as two globally recognized Senior Advisors who have extensive expertise on strategy and governance matters.

Our Senior Investment Advisor

Olivier Goudet

Senior Investment Advisor

Mr Goudet became Senior Investment Advisor in January 2024 after having been JAB’s CEO for over 12 years. During his time as CEO, he led JAB’s strategic transformation, nearly tripling the investment firm’s equity as it built leading investment platforms across the coffee & beverages, petcare, fast-casual restaurants, indulgence, and beauty & luxury sectors. Of note, Mr Goudet introduced JAB’s coffee and beverage strategy, resulting in the formation of JDE Peet’s and the creation of Keurig Dr Pepper. He was also the architect of the veterinary care and pet insurance strategies. He remains a shareholder of JAB.

Our Senior Advisors

JAB partners with two globally recognized Senior Advisors, Antonio Weiss and Bertrand Badré, who provide us with advice on various governance and strategy matters, which are within their respective areas of expertise including business development, mergers and acquisitions, and Responsible & Sustainable Investing matters. At JAB, we highly value independent advice as it provides us with a fresh perspective on where we stand, our intentions, and our journey.

Antonio Weiss arrow right

Senior Advisor

Mr Weiss has advised JAB since its formation as a global investment firm in 2012. His work spans business strategy and public policy. He is a research fellow at Harvard Kennedy School's Mossavar-Rahmani Center for Business and Government. From 2014 to 2017, he served as Counselor to the Secretary of the U.S. Treasury, where he oversaw the domestic finance department.
Prior to this, he held various leadership roles at Lazard over twenty years in the US and Europe, including as Global Head of Investment Banking from 2009 to 2014.

Bertrand Badré arrow right

Senior Advisor

Mr Badré is the founder and CEO of Blue like an Orange Sustainable Capital, an investment Company that manages investments for social and environmental impact to foster inclusive and sustainable growth and reduce risk. Mr Badre also serves as a guarantor to the 'One Planet Lab' initiative.
Previously, he served as Managing Director and CFO of the World Bank Group, Group CFO of both Société Genérale and Credit Agricole, Partner at Lazard, and was an advisor to previous French President Jacques Chirac's diplomatic team.

board table

JAB Governance Framework and Policies

Business ethics are fundamental to the way in which JAB operates. In 2021, we became a member of the UN Global Compact (UNGC) and incorporated its Ten Principles into our strategy, policies, and procedures.

Our Governance Framework is intended to promote honest, ethical conduct and to ensure JAB’s compliance with applicable laws, regulations, rules, and obligations. The Governance Framework’s ultimate purpose is to provide an organizational and joint framework for monitoring, detecting and reporting any suspected non-compliance. It further outlines JAB’s approach to business ethics and how it addresses ethical risks in its day-to-day activities, including use of risk-mitigating controls. This serves to prevent regulatory agency enforcement action, civil penalties, or criminal sanctions. With this Governance Framework, JAB intends to increase employees’ professional competence with regards to compliance and business ethical matters.

Governance Framework arrow right

We have developed a Responsible Investment & Stewardship policy to provide further guidance on embedding sustainability in our investment practices.

Responsible Investment & Stewardship policy arrow right

Our Sustainability Linked Bond Framework, which has been reviewed by Sustainalytics, outlines our commitments with regards to Sustainability-Linked Financing.

Sustainability Linked Bond Framework arrow right Review by Sustainalytics arrow right
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Contact Details

JAB Holding Company S.à.r.l.
4, Rue Jean Monnet
L-2180 Luxembourg
Grand Duchy of Luxembourg


(Bond Issuer)
JAB Holdings B.V.
Piet Heinkade 55
1019 GM Amsterdam
The Netherlands


If you have any comments about our website, you can either write to us at the address shown above or e-mail us at info@jabholco.com. However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response.